This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018, called "Ultra Violet." The color experts at the Carlstadt, New Jersey-based Pantone say the deep purple shade was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking. Ultra Violet follows Pantone's 2017 Color of the Year, "Greenery."
This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018, called "Ultra Violet." The color experts at the Carlstadt, New Jersey-based Pantone say the deep purple shade was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking. Ultra Violet follows Pantone's 2017 Color of the Year, "Greenery." Pantone Color Institute via AP)
This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018, called "Ultra Violet." The color experts at the Carlstadt, New Jersey-based Pantone say the deep purple shade was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking. Ultra Violet follows Pantone's 2017 Color of the Year, "Greenery." Pantone Color Institute via AP)

Pantone picks deep purple 'Ultra Violet' as color of year

December 07, 2017 04:51 AM

UPDATED December 07, 2017 04:52 AM

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