BY SANDRA FORESTER

Undergraduate Andrew Choufrine plans to produce and sell a multipurpose, wireless ear bud that is barely noticeable. Though similar devices now cost thousands, he believes he can get the product to the retail customer for less than $100. He asked for a modest $12,000 investment to start the business.

Roaa'lee Hall, also an undergraduate, proposed a composting disposal unit that fits under the sink and removes food chunks into a easy-to-empty basket that homeowners can dump into their compost piles. She figures she needs about $250,000 to develop the product.

Graduate student David Rush said he needs a cool$3 million over the next three years to develop the next generation of water heater, already patented, that will significantly cut down on wasted electricity.

These students and about 24 more had two minutes Friday afternoon to wow a panel of 10 investors, entrepreneurs and business experts with their ideas for a new product, service or company.

Ideas ranged from toddler clothing that little ones can't take off to removable wallpaper for office cubicles to a green rating system for small businesses. Several students proposed Web-based services for shoppers, events, entertainment and companies seeking employees.

"It really has pushed me out of my comfort zone," said Lisa Laajala, a graduate student who pitched an Internet service to help homeowners keep up with maintenance. "It makes you simplify and focus. It's a great opportunity."

Rush said meeting the judges was one of the greatest values in the competition.

Based on the judges' scores, more than $3,500 was awarded for best technology, most green, most viable and best presentation.

Judge Eric Hansen of August Ventures in Boise said the event helps develop an environment that spurs entrepreneurship.

"That really provides all the jobs," he said. "Good ideas gather capital."

"It fosters a culture of creativity," said judge Cecilia Cheng, a project manager with Weyerhaeuser.

The elevator pitch competition was the first official activity of Boise State's Center for Entrepreneurship. Before the event, entrepreneur and Boise State alumnus Clay Young, co-founder of Inovus Solar and ProClarity, discussed challenges for entrepreneurs.

Two graduate groups also participated in a business plan challenge.

Sandra Forester: 377-6464