What's new: Animal Healing Center offers alternative care

Acupuncture, homeopathy and prolotherapy (nonsurgical ligament reconstruction treatment for chronic pain) as well as traditional Chinese medicine are some of the treatment choices available at the Animal Healing Center of Boise.

Patricia Saras, a veterinarian who served the Magic Valley area for more than 25 years, operated a full-service conventional practice before deciding to explore and incorporate additional treatment options into her practice, which relocated to Boise in August.

"I have been practicing and studying various aspects of these fields for over 10 years - I was frustrated with not being able to treat or cure so many chronic diseases," Saras said. "Our business is unique in the range of alternative or complementary modalities we offer, and the fact that we combine those with extensive experience in conventional veterinary medicine. We are constantly adding more products and services in response to clients' interests and requests."

The practice is located at 118 N. Latah St. Business hours are9 a.m. to 6 p.m. Tuesday through Thursday; and 9 a.m. to 3 p.m. Friday; and Saturday by appointment. Phone: 424-7755.

Boise business offers a new way to advertise

Target Your Market, an advertising business that uses flat-screen displays in waiting rooms, restaurants, salons and other public places in Boise to reach potential clients, aims to give businesses a new and affordable advertising option, according to owner Deborah Viehweg.

"Even in a down economy, businesses need to advertise - they are just more interested in media that will fit their smaller advertising budget," Viehweg said. "In this climate it's more important than ever to keep customers coming through the door."

When Viehweg researched the digital screen advertising concept, she found similar services in other cities but nothing in Boise that targeted waiting rooms and lobbies, she said. Advertising is sold in blocks of $49 per month. One block entitles the business to four 20-second ads per hour on any one screen (32-inch color monitors), approximately 936 ads per month at a cost of less than six cents per ad run.

Businesses that host a screen are compensated advertising time in exchange and are not required to purchase additional blocks.

"Some advantages of digital screen advertising are its low cost for large full-color flash ads that grab the customer's attention," she said. "Another advantage is that small businesses can target the specific areas that cater to their demographic."

Since opening in September, Viehweg has set up eight display screens in the Boise area and is adding them at a rate of about one a week, she said.

For more information, call her at 447-9609.

Power Engineers Inc. moves to Meridian

Power Engineers Inc., a global consulting engineering firm specializing in energy, facilities and communications projects, has relocated from Boise to a new office in Meridian at the Silverstone Business Park, 2041 S. Cobalt Point Way.

"Our firm's growth and success in project delivery and management precipitated the move to this new office," Vice President Bill Eisinger said. "With nearly 60,000 square feet of space and room to grow, we are strategically planning for the future."

Power Engineers is an employee-owned company with more than 1,000 employees in offices throughout the United States and abroad. The Meridian office employs more than 250 people.

For more information, call 288-6100 or visit www.powereng.com.

Stephanie Eddy: 377-6481

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