Eagle blogger creates a new ice cream flavor for Fred Meyer

Posted on July 17, 2014 

Sara Wells mixes her huckleberry concoction at the Kroger test kitchen in Michigan.


You can meet her and taste the ice cream at four events

Eagle blogger Sara Wells won a national contest to create an ice cream flavor for Kroger’s gourmet line Private Selection. Kroger, the company that owns Fred Meyer, asked 15 food writers to develop an ice cream flavor that represented their region. Wells and the other writers traveled to Michigan to work with Kroger’s food scientist Quoc Tra to create her Crumb-topped Huckleberry Pie flavor. Wells won the online public voting.

Creating the huckleberry flavor was a particular challenge, because it's a fruit that is in limited supply. Tra’s work in bringing Wells’ huckleberry flavor to market was featured in a Fortune article on the “Coolest Jobs in the Fortune 500." The majority of the huckleberries used in the product were sourced from Idaho.

Wells lives in Boise where she co-writes the OurBestBites.com food blog with her writing partner and friend Kate Jones, who lives in Louisiana. Jones also made a flavor for the contest. Hers was Banana Pudding with Salted Caramel. The blog has received national attention in the past and has been featured in Parenting magazine and The New York Times dining section.

Wells will be at several tasting events at Treasure Valley Fred Meyer stores over the next few days: 

July 18: 10 a.m.-noon July 18 at East Bench Fred Meyer, 3527 S. Federal Way;

July 19: Noon to 2 p.m. at the Eagle Island Fred Meyer, 1400 Chinden Blvd., and 2:30-4 p.m. at Fred Meyer, 1850 E. Fairview Ave., Meridian;

July 26: Noon-2 p.m. at Fred Meyer, 10751 W. Overland Road.

The flavor will be available seasonally while supplies last.


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