Sugarbums lingerie store to open in Downtown Boise

newsroom@idahostatesman.comJune 2, 2014 

A new intimate apparel store, Sugarbums, will open Thursday in Downtown Boise.

Sugarbums will be open 10 a.m. to 6 p.m. Monday through Saturday at 168 N. 9th St. in Boise.

It sells several brands of intimate wear, including La Perla, Hanro, Olivia von Halle, Cosabella, SAXX, Basta Surf and Eberjey. The store offers bra fitting services, free gift wrapping, free domestic shipping, private parties and curb-side pickup.

Founder Nicole Prehn of Boise hopes to open 55 new Sugarbums stores in the U.S. over the next eight years.

"I was tired of shopping at large, impersonal department stores for the brands I wanted, and Victoria's Secret only sells products they manufacture," Prehn said in a press release announcing the new store.

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