Franklin Building Supply keeps employees' eyes on the road, not on the phone

April 12, 2014 

Franklin Building Supply in Boise has banned its drivers from using mobile phones while they're behind the wheels of the company's 243 vehicles. The fine for a first violation is $500.

"It wasn't an easy transition, but we are glad we did it," CEO Rick Lierz said in a news release issued by the Idaho Transportation Department. He said employees back it too. "We even have customers who have thanked us for making the roads safer for everyone."

The release didn't say what prompted Franklin to adopt the policy in January or whether drivers can still use radios while driving. Lierz did not immediately return a phone message Friday.

The policy applies to all 413 employees from executives to delivery drivers, according to ITD. The agency highlighted the company's effort as part of National Distracted Driving Awareness Month. Distracted driving has caused an average of 15 accidents a day in Idaho over the past five years, resulting in 274 deaths, ITD said.

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