It was an unlikely career change: from bike mechanic at Googles campus in the Bay Area to medical hypnotist in Boise. But from the time Benjamin Schoeffler heard an Australian hypnotist on a radio show talking about how hypnosis could be used for pain management, he was hooked.
I was blown away, because I thought, Hypnosis is fake, Schoeffler said. I think it was the fact that your mind could be so powerful that it could change the way you perceive something very real and very powerful like pain. ... You could change how you experience the world just by shifting your perspective a little bit.
For the next four years, hedevoured every book he could find about hypnosis, took courses and met people who would become his hypnosis mentors, he said.
Schoeffler enrolled at the online Hypnosis Practitioner Training Institute, took a year of courses and did an internship to get a certification in 2012. The Moscow native moved to Boise to start his practice, Thrive Hypnotherapy, in an office he shares with Synchronicity Counseling on Americana Terrace, off South Americana Boulevard.
One of Schoefflers favorite areas to work in is pain management. The instant gratification of watching someone feel less pain is fulfilling, he said. (However, its not the most lucrative area to practice, because it doesnt usually take many sessions to see a change. Schoeffler charges $85 for sessions that run 45 to 60 minutes each, after a 60- to 90-minute intake.)
Schoeffler is one of a growing number of Treasure Valley hypnotists who specialize in certain conditions, such as anxiety, smoking and pain management.
The hypnotists generally dont have set prices some companies have package rates and their treatment schedules vary based on the problem and the client.
There is little consensus about whos qualified to perform hypnosis, and even some hypnotists say its a buyer-beware industry.
I could certify my dog as a hypnotherapist, said Kaylan Vialpando, who worked in fitness and nutrition before opening Mindset Hypnosis and Health on the Boise Bench. Vialpando keeps her client appointments under 20 per week, some of whom she sees for months, some just for weeks.
There is no education, there is no regulation, theres nothing required I mean, if you wanted to call yourself a hypnotist tomorrow, you could, Vialpando said. I think thats wrong; its one of the unfortunate things about the industry.
People whove searched for ways to fix a problem and seek hypnosis as a last resort might be soured on the experience if their introduction happens in the back of someones house, with incense burning and a whole new-age vibe, she said.
There is an array of membership and certification groups for hypnotists, from regional to national, with a range of requirements to join or receive a stamp of approval.
Regulation isnt something everyone wants. In other states, efforts to set standards for hypnosis went too far by trying to limit the practice to licensed psychologists and psychiatrists, even though hypnosis doesnt help people with some psychiatric disorders, Vialpando said.
But effective hypnotherapists are getting a steady stream of word-of-mouth business in the Treasure Valley, Vialpando said.
In some cases, they get referrals from local doctors and hospitals.
The health care industry generally approves of hypnotism for certain uses. For example, St. Lukes Health System offers five-week courses in Boise and Meridian taught by a nurse and HypnoBirthing practitioner. Parents learn self-hypnosis techniques and other skills for childbirth, according to the St. Lukes website.
Jessica Hixson took the classes when she was pregnant with a son.
I really fell in love with hypnosis then, she said. Her love of hypnosis and how it built on the meditation she learned to do as a teenager was so deep that she opened River Valley Hypnotherapy in Boise about five years ago.
Hixson focuses on weight loss and irritable bowel syndrome, including hypnosis for children undergoing IBS treatment at St. Lukes.
Though demand has gone up about 10 percent each year since she started, she keeps her patient list small, like Vialpando. Hixson sees five clients a day for 90-minute sessions that cost $110 each.
Hixson is torn on the issue of regulation, seeing pros and cons. She recommends people seek practitioners who are certified by a national association and are members of the National Guild of Hypnotists.
LIKE TAKING A BUBBLE BATH
Schoeffler connected some of his clients with a Statesman reporter, upon request. He stressed that he does not give out client information without permission and doesnt ask clients to offer testimonials.
Gracie Walker, of Boise, was working for a chiropractor when Schoeffler came in to give everyone a free consultation. Walker liked what she saw and made an appointment last summer.
Like many hypnotherapy patients, she was troubled by anxiety and stress. I was just kind of rushing through life and not focusing, she said. Its kind of embarrassing at first, like, What am I going to do? ... I was skeptical.
Schoeffler started giving her homework, including work to become more mindful, she said.
Now, Walker credits hypnosis with being able to mentally isolate problems, to be in the moment instead of worrying, and to hold my own hand through daily stressors.
Its so soothing, its like taking a bubble bath, she said.
Audrey Dutton: 377-6448, Twitter: @IDS_Audrey