Materne, the parent company of GoGo squeeZ applesauce snacks, announced it will open a food processing plant in Nampa that will employ at least 230 workers.
GoGo squeeZ makes applesauce packets, sometimes with other fruit mixed in. They are resealable and are marketed as healthy snacks for families and especially for children.
The factory could be as soon as fall 2014, according to City of Nampa spokeswoman Vickie Holbrook. The company will operate on a site formerly owned by Micron Technology, Inc. at 906 E. Karcher, which has been vacant since 2007. Materne will invest $85 million in the operation, according to a release.
Employees will earn an average wage of $16 an hour, Holbrook said.
Materne was originally founded in France, where it's called Pom'Potes. Materne North America is headquartered in New York City. GoGosqueeZ launched in the U.S. in 2008.
Materne was attracted to Nampa because of it's access to fruit, skilled workforce and the fit of the former Micron building for Materne's needs, the release said.
"This is great news for the city of Nampa and the Treasure Valley," Nampa Mayor Bob Henry said in the release. "And it's an excellent example of local and state governments working together to boost Idaho's economy."
The Nampa operation is expected to produce 60 percent of GoGo squeeZ's line of U.S. products once it reaches full capacity, the release said.
GoGo squeeZ pouches are sold at more than 50,000 locations nationwide, including Walmart, Target, Costco, Kroger, Publix, Harris Teeter and Whole Foods Market.