Tucked away at the end of Gabriel Shermans disingenuous Roger Ailes biography, there is a note on sources that should have opened the book. Sherman has done a lot of interviewing, but there are so many citations of author interview with a person familiar with the matter that The Loudest Voice in the Room may set a record for blind items and the untrustworthiness they engender. It would have helped to know right from the get-go why Sherman found this kind of journalism necessary.
What he finally provides, by way of explanation, is a Kafkaesque account of how bizarre his brief Ailes sightings were.
Ailes refused to be interviewed for this book.
The book begins with a vignette set at the White House on Dec. 7, 2011, as Ailes attends a Christmas party. I see the most powerful man in the world is here, President Barack Obama says, according to an author interview with a person familiar with the matter really, was this story sensitive enough to threaten anyones safety or livelihood? Here and throughout the book, the page notes are worth checking out, since while Ailes genially attended the party, Fox News on-the-air talent groused that no one from Fox had been invited. Reputation notwithstanding, Ailes comes across here as a convivial character whose social life has been a lot less partisan than his political pronouncements.
Sherman then flashes back to the Ailes boyhood, greatly helped by the garrulousness of Rogers brother, Robert, who now says he didnt realize he was talking to a biographer when speaking so expansively about the Ailes family. T
ales of their Ohio childhood plant the Aileses firmly in the working-class conservatism to which Fox News would later speak, as Sherman pieces together the basic ingredients of Ailes formula for success. They are surprising, and they give the early part of the book more energy than the rote second half about fully formed Fox.
In any case, Ailes showed great skill as a producer on Mike Douglas variety show, not only as a talent wrangler but as an ambitious corporate climber. He sold himself as an image consultant to the 1968 Nixon campaign even before that was a real profession, and Joe McGinniss The Selling of the President colorfully recorded his exploits for posterity.
Getting away from Richard M. Nixons team while the getting was good, he became a stage producer, finding that he liked actresses as much as he liked politicians.
The second half of The Loudest Voice in the Room is mostly devoted to recent and familiar news, beginning with the moment Fox began getting thrills up its leg over Bill Clintons Monica Lewinsky debacle. That sent Foxs popularity through the roof, and the 2008 presidential election, then the photogenic Tea Party, kept it there. A late part of the book follows Ailes; his wife, Elizabeth; and their young son to their home in Garrison, N.Y., where they seem to have isolated themselves on a hilltop, shown signs of extreme paranoia and antagonized a small, formerly peaceable population.
The book ends damningly with the intimation that Ailes found great TV in the circus that was the 2012 Republican primary by giving the inordinate amounts of airtime to candidates like Rick Perry and Herman Cain.
The upshot, as Sherman sees it, is that Ailes may have cost his party the election and has been left in a weakened state because of it.
I dont care about my legacy, Ailes has said. Its too late. My enemies will create it, and theyll push it.