A new video from Idaho's wine industry tries to debunk a myth about a certain Idaho agricultural product.
"It gets tiring," a bearded man says to the camera. "Everywhere I go people just assume I make wine. They say things like, 'Oh, you're from Idaho. You must work at a winery.' ... Truth is, I'm a potato farmer."
The tongue-in-cheek video cuts to a brown-haired woman describing her struggle, as an outfitter, to convince wine-happy tourists to take a chance on Idaho's rivers and outdoor activities. She sulks outside a wine bar, looking through a window at people wearing berets and sipping glasses of red.
The video "Idaho: More Than Just Wine!" was created by the Idaho Wine Commission. The commission used $7,000 from a recent grant to hire the Boise company Rizen Creative to make a video.
"You guys, we need a wine video, and whenever I travel, people make potato jokes," Moya Shatz Dolsby, executive director of the wine commission, told the marketing and production team. "The [Idaho] Potato Commission has done a phenomenal job, so let's play off it."
She asked the team to play off Idaho's well-known rivers and outdoors, too.
Rizen worked with local actors Aaron Kiefer and Lisa Hawkes and local videographer Travis Swartz, shooting over a day and a half in late October.
Katie Meyers, account manager for Rizen, knew the video "had to resonate, break through all the video clutter out there something that was memorable and funny," she said.
The commission plans to enter the video in a contest this August for Wine Spectator magazine.
Since the video went live on YouTube in mid-January, Dolby has been addicted to watching the number of views climb into the thousands, she said.
Idaho Potato Commission CEO Frank Muir hadn't seen the video he'd only heard about it when the Statesman called him to ask his thoughts on Idaho's wineries riffing on the famous spud.
With a reporter hanging on the phone line, Muir watched the video on his computer. There were chuckles. And a belly laugh or two.
"That's cute," he said. "I think it's a great parody."
Audrey Dutton: 377-6448, @IDS_Audrey