Idaho Center to 'Go Further' with Ford

csewell@idahostatesman.comJanuary 14, 2014 

Starting Feb. 1, the Ford brand will dominate Nampa’s Idaho Center.

$1 million: The cash deal gets Ford naming rights to the center and its four venues: The Ford Arena, the Ford Amphitheatre, the Ford Idaho Horse Park and the Ford Sport Complex.

National name, local presence: The five-year deal is with the Ford Motor Co. and the seven Treasure Valley Ford stores: Bob Bates, Corwin, Gentry, Kendall, Lithia and Steve's Hometown.

Nampa is happy: The deal with the city-owned facility couldn’t come at a better time. The city subsidizes the center with about $100,000 monthly.

Otters happy, too: The governor and his wife are renowned riders and ropers; the Idaho Center hosts rodeos and equine events. First lady Lori Otter was on hand at Tuesday’s press conference, noting that Fords are the governor’s pickup of choice.

Idaho Statesman is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service