Starting Feb. 1, the Ford brand will dominate Nampas Idaho Center.
$1 million: The cash deal gets Ford naming rights to the center and its four venues: The Ford Arena, the Ford Amphitheatre, the Ford Idaho Horse Park and the Ford Sport Complex.
National name, local presence: The five-year deal is with the Ford Motor Co. and the seven Treasure Valley Ford stores: Bob Bates, Corwin, Gentry, Kendall, Lithia and Steve's Hometown.
Nampa is happy: The deal with the city-owned facility couldnt come at a better time. The city subsidizes the center with about $100,000 monthly.
Otters happy, too: The governor and his wife are renowned riders and ropers; the Idaho Center hosts rodeos and equine events. First lady Lori Otter was on hand at Tuesdays press conference, noting that Fords are the governors pickup of choice.