BOISE — College footballs postseason structure is changing radically beginning next season. But the Famous Idaho Potato Bowl isnt changing a thing.
And thats good for the 17-year-old bowl game.
We found a niche, said Kevin McDonald, the games executive director.
That niche is far removed from the four-team College Football Playoff and its six BCS level games, which begin in 2014-15. That niche, however, does mean hope of getting teams from power conferences like the Pac-12 or Big 12 are likely over.
But thats not a bad thing for the game.
Do you want to be a low pick in a major conference, or do you want to bring eight-, nine-, 10-win teams to your bowl? McDonald said. Weve had 6-6 teams come here without coaches, teams that didnt want to be here.
The bowl was purchased by ESPN Regional Television this year, giving it financial stability, solid backing and a spot in ESPNs expanding bowl coverage lineup.
The Mountain West and Mid-American agreed to new contracts to provide teams to the bowl through the 2019 season. The Idaho Potato Commission and United Heritage are locked up as sponsors through 2016.
The potato connection is ideal for a game that ran through several earlier sponsors.
What took so long? It really helps define us as a bowl game, creates a hook of who we are, where we are, McDonald said. It makes it very clear were part of this community.
Brian Murphy: 377-6444; Twitter: @murphsturph