Dutch Bros. Coffee owner featured on Friday episode of Undercover Boss

newsroom@idahostatesman.comNovember 12, 2013 

Travis Boersma, president and co-founder of Dutch Bros. Coffee, learns what keeps his high-energy coffee chain brewing when he journeys to El Salvador to work on the coffee plantation from which his company purchases their coffee beans. Also, the boss recruits a colleague to go undercover for him when he fears a familiar face may spill the beans on his mission at the company's headquarters.


The president and co-founder of Dutch Bros. Coffee, a drive-through coffee shop chain with locations in the Treasure Valley, will be a featured boss on Friday's episode of the CBS television show "Undercover Boss."

"Travis [Boersma], normally laid-back and in board shorts, goes undercover as preppy nerd Sam Marshall from Texas," according to a Dutch Bros. press release.

The company has 14 drive-through coffee shops in the Treasure Valley. They are owned by franchisees.

For the television show, Boersma worked on a farm in El Salvador, as a bean roaster at Dutch Bros. headquarters in Grants Pass, Ore., and as a manager and barista at various stores.

"Seeing how hard these employees work and all that they’ve overcome, I've incorporated more gratitude in my mission statement for life," Boersma said in the release. "I'm thankful to have so many great people as part of my team that I value so much."

The television show follows corporate leaders who pose as "rank and file" employees of their own companies. Dutch Bros. has more than 200 locations and more than 2,000 worker in seven states.

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