Edmark Superstore now Idaho's top auto dealer

zkyle@idahostatesman.comNovember 6, 2013 

Nampa's Edmark Superstore now tops Idaho's list for sales in both new and used autos.

"We've been here a long time, and we're getting the stars to line up," said Dave Edmark, dealership president and co-owner.

Last year in October, Edmark was second in new car sales behind Peterson Autoplex in Boise (which now ranks fourth). Edmark, which has 5 percent of the market share, sold 1,778 new cars and trucks so far in 2013, according to the Idaho Automobile Dealers Association.

In used autos, Edmark overtook Lithia Ford Lincoln of Boise and Parker Toyota in Coeur d'Alene by selling 1,778 used cars and trucks — nearly matching the 1,802 Edmark Superstore/Kia sold in all of 2012.

Dave Edmark said more drivers hung onto aging cars and delayed buying new cars during the recession. As the economy has improved, the delay in normal buying trends has created demand for new cars as well as caused a shortage of used cars, he said.

"What's driving sales is that the cars people are driving now are flat worn out," he said. "The vehicles coming through our service department are averaging 87,000 miles, which is unheard of. It used to be in the 50,000s. People have held onto their cars for a long time."

Midsize crossover vehicles have sold particularly well in 2013, such as the Chevrolet Equinox and Kia Sorento, Edmark said.

"My mom drove a station wagon, and the next generation drove their families in minivans," Edmark said. "The next generation drove SUVs, and now everybody drives their families in small crossovers. That's the new American family vehicle."

Edmark said some in the industry are concerned that the uptick in sales won't last as the economy continues improving. However, banks are more eager to make loans than in past years, and interest rates on car loans remain low, which Edmark said is helping sales for the time being.

"It's been a nice little run for the whole auto industry," he said.

Zach Kyle: 377-6464

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