McClatchy, Idaho Statesman's owner, reports lower sales

Statesman staffOctober 24, 2013 

The McClatchy Co., which owns the Idaho Statesman, reported higher earnings in the third quarter — $7.3 million, or 8 cents per share, compared with $5.1 million, or 6 cents per share, in the same quarter of 2012.

By the Sacramento, Calif., company's preferred method of reporting, which adjusts for certain items, earnings fell to $6.9 million, down from $8.8 million.

Revenues were $293.6 million, down 4.2 percent from the third quarter of 2012. Advertising revenues were $194.9 million, down 8.1 percent, and circulation revenues were $87 million, up 6.5 percent. Digital-only revenues, which include digital-only revenues from advertising and circulation, were up 13.1 percent.

"Our company-wide revenue performance again reflected an uneven print advertising environment," said Pat Talamantes, McClatchy's president and CEO. "Revenue trends in the automotive and real estate classified advertising categories improved, while we had larger declines in categories such as retail and national advertising compared to last quarter.

"Despite the advertising performance, our revenue diversification strategies are paying off," Talamantes said. "Growth in digital advertising, circulation and direct marketing revenues helped mitigate the overall decline in traditional newspaper advertising revenues."

Digital paid audiences grew during the quarter, and local unique visitors to news websites grew 5.4 percent despite paywalls, he said.

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