If you squinted while watching the trailer for Escape Plan, it could be 1983 all over again.
The films only-in-the-movies plot follows Ray Breslin (Sylvester Stallone), a structural-security expert wrongfully convicted and sent to serve time in the most secure facility ever built which, ironically, he also helped design. To escape, he must call upon the help of fellow inmate and international criminal mastermind Emil Rottmayer (Arnold Schwarzenegger).
In the trailer, Stallone and Schwarzenegger, 67 and 66 years old, respectively, sport thick heads of hair. Schwarzenegger, showing off a new goatee, taunts Stallones character that he punches like a vegetarian. Stallone hangs one-handed off a helicopter with the ease of a man a third his age, firing a gun with his free hand.
Sagging waistlines and fading eyesight be damned, in Hollywood the dreaded inevitability of age is no roadblock for hair-raising action. Counterintuitive as it may be, as newer and much younger stars flail in the action genre, Stallone and Schwarzenegger are deep into their fourth decade on screen with no suggestion of retirement.
Theres a fitting logic to these two stars headlining a movie together. Both broke out in the late 1970s, Schwarzenegger through bodybuilding, Stallone with Rocky, before moving on to dominate the 1980s. Together, they each defined the hard-bodied, superhuman action aesthetic of the time and peppered the decade with hits.
Rocky sequels and the Rambo franchise were huge business for Stallone, and with Conan, The Terminator, Commando and Predator, Schwarzenegger couldnt miss in 10 years.
Come 2013, the year hasnt been kind to either actor. Schwarzeneggers The Last Stand and Stallones Bullet to the Head received mixed reviews. Some critics responded well to what they saw as the stars savvy awareness of their appeal, but others responded brutally.
Sole redeeming quality is that it ends, USA Today weighed in on Bullet to the Head.
Older stars have their work cut out for them when looking to break new stories. This years eight highest-grossing movies to date were either sequels or working from well-known source material, fronted by actors many years Stallone and Schwarzeneggers junior.
In recent years, the biggest action strikeouts have come from original scripts or from studios looking to build new franchises on less dependable ground. Both Ryan Reynolds R.I.P.D. and Channing Tatums White House Down massively underperformed this summer.
This has left stars such as Schwarzenegger and Stallone occasionally forgotten, but not replaced.
Heavy investment in new, unknown action stars, like Friday Night Lights star Taylor Kitsch, has not worked out, with John Carter and Battleship unable to find the audience to match the exorbitant budgets.
Subsequently for older action stars, nostalgia remains a powerful commercial force. Stallones Expendables franchise has found success heaping all of yesterdays heroes together. The third entry, due next year, will feature Mel Gibson, Harrison Ford, Wesley Snipes and Nicolas Cage, alongside returning cast such as Stallone and Schwarzenegger. And in an age in Hollywood where the franchise is king, Stallone and Schwarzeneggers sort have powerful assets to cash in that their younger peers do not.
Schwarzenegger has signed on to appear in a fifth Terminator movie and in a new Conan. Stallone is developing a new Rambo movie and there is speculation that Rocky Balboa will reappear in a spinoff from the original franchise.
John Rambo will turn 70, probably in a cinema near you.