In the Idaho Statesman's second Pink Edition, people in the Treasure Valley whose lives have been affected by breast cancer share their stories.
You'll also learn how to separate legitimate efforts to raise money for breast cancer awareness and research from fundraising scams.
And check out how sports has entered the business of pink.
Here are few of the stories you'll read:
MOTHER'S EXPERIENCE HELPED DAUGHTER WHEN THE SAME DIAGNOSIS CAME
Peggy Bitton and Sally Cavazos have a mother-daughter relationship that would fit nicely in a Hallmark Hall of Fame film.
They share the same profession, take long road trips, read out loud together, finish one anothers sentences.
But when Sally discovered in 2006 she had the same breast cancer diagnosis that her mother had 16 years before, Peggy had had her fill of togetherness.
Why couldnt it have been me? thought Peggy, now 89.
They couldnt change places. But they could rely on one another.
MAKE YOUR DONATION WITH CARE
The four Human Bean drive-through coffee shops in the Treasure Valley will devote one day this month to raising money for a breast cancer charity. Owner Alex Furioso plans to sell $6,000 in drinks on Wednesday, Oct. 18 and hand over every penny to the local Susan G. Komen for the Cure affiliate.
It will be the third year in a row that Furioso and his wife have dedicated a day to pink fundraising. They raised $4,496 in the first two years, according to Komen.
Susan G. Komen is close to our heart, because we have several friends who have gone through [the nonprofit for help] with breast cancer, Furioso said.
This also will be the third year Furiosos business loses money for a day in October. Thats because 100 percent of sales means just that, he said not 100 percent of sales after expenses and certainly not 100 percent of sales, if you define 100 percent and sales in a unique and interesting way.
As the Valley becomes awash in pink this month, well-meaning consumers could be vulnerable to those less straightforward pitches and to scammers hitching a ride on the pink wagon.
PINK PROLIFERATES ITSELF THROUGH SPORTS
Outside, the signs outside Idaho Sporting Goods on State Street proclaim "pink gear in stock."
Inside, it isn't just pink shirts or shorts, but football gloves, mouth guards, sweatbands and socks.
On the field or in the stands, pink has become a fairly new tradition in nearly every sport.
"It's become a pretty big deal," Idaho Sporting Goods owner Nick Brady said. "Every October, we get a lot of people coming by asking for it, and each year we've tried to bring in more and more of it."
Pink is not a regular color on any uniform, or one that most rodeo cowboys often sport. That is part of the reason why it has become so effective and so noticeable in sporting events in conjunction with breast cancer awareness efforts.