The two owners of Idaho River Sports took a leap of faith nearly 10 years ago. They moved their water-sports business from Hyde Park, where it opened in 1987, to a spot near Quinns Pond, just steps from the Boise Greenbelt.
This year, that move really started to pay off. A new whitewater park opened in 2012 with help from Idaho River Sports and attracted new customers to the area.
Were in a prime spot, says Stan Kolby, who co-owns the business with Jo Cassin. I wouldnt want to be anywhere else.
The impact of the whitewater park has been huge, he says. Equipment rentals are up 60 percent over last year.
Idaho River Sports is among several businesses benefiting from the park and the planned development of areas around 30th Street, which runs along the eastern side of the park. Other businesses have opened or made improvements to capitalize on new interest in a corner of Boise that had languished in recent years.
Read the rest of the story in Wednesday's Business Insider from the Idaho Statesman. Other stories you'll find include:
Boises Jack Lemley, who rescued the Chunnel, looks back on a just-finished career.
Parking garage takes shape in Boise.
Columns by William Spence, Robb Hicken, Peter Crabb and others.