moves into new Boise headquarters

adutton@idahostatesman.comAugust 30, 2013 

It took a little over $18 million, a few years of location hunting and a setback — vandalism that caused $240,000 of damage — but the Boise company that sells products and services to body-building enthusiasts online has moved into its new home in West Boise.'s new headquarters, near the intersection of Cloverdale Road and Chinden Boulevard, is about 100,000 square feet. The building, which bought, is large enough to house both the corporate offices and customer service staff, with room to grow, CEO Ryan DeLuca told the Idaho Statesman.

"It changes things, because we can work together a lot more closely," DeLuca said. "People have been coming up to me and being like, 'Man, I'm seeing all these people I haven't seen for months.'" has about 700 employees, with about 520 in Boise. The rest work at distribution centers in Pennsylvania and Florida and in Costa Rica, the United Kingdom and Brazil.

"We've just been growing so fast over the past few years," he said.

DeLuca told Inc. magazine in 2007 that was on track for $90 million of sales that year, with 140 employees. Today it has 700 employees and three distribution centers. DeLuca said the company made $400 million in sales last year. also bought some property near the building, where it has built volleyball and basketball courts.

Employees can push a button to turn their work stations into standing desks, according to a news release announcing a ribbon-cutting ceremony for the headquarters next Friday, Sept. 6.


Audrey Dutton: 377-6448

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