Treasure Valley breweries step up can availability

mdeeds@idahostatesman.comAugust 16, 2013 

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Seasonal 16-ounce Socktoberfest cans, which cost $8.25 per four-pack at Sockeye Grill & Brewery, have a vinyl label. Although nifty, vinyl is being phased out by Sockeye in favor of printed cans. “The vinyl labels are a fan favorite because they peel off easily and become stickers, so those folks should get them while they ‘can,’ “ quips marketing assistant Dawn Bolen.

Although a few brewers nationwide are experimenting with redesigned cans, standard ones are good enough for Treasure Valley breweries — and for Idaho beer drinkers, who are seeing more of their local favorites on store shelves.

When you walk into area grocery or convenience stores, you now find cans from Sockeye Brewing, Payette Brewing Co. and Crooked Fence Brewing. Sockeye even sells 24-can cases of Dagger Falls IPA at Idaho Costco stores.

Payette hit the retail market first, bringing a mobile canning line into its Garden City brewery and putting its Payette Pale Ale and Mutton Buster Brown Ale into six-packs last summer. Payette now has four beers available in cans: Outlaw IPA, Pale Ale, Mutton Buster and North Fork Lager. “Our cans are now available beyond Idaho,” adds marketing director Sheila Francis, “in eastern Oregon with more markets to follow.”

Sockeye, which opened a new 20-barrel brewery in Boise on Fairview Avenue last fall, got its Dagger Falls IPA into cans and stores at the end of 2012. Sockeye offers Dagger Falls IPA, Powerhouse Porter, Galena Gold Ale and Hell Diver Pale Ale in cans throughout Idaho. With its own canning line, Sockeye also is able to do seasonal runs. It cranks out a 16-ounce seasonal can every three months — such as Socktoberfest, which went on sale this week for $8.25 per four-pack at Sockeye Grill & Brewery, 3019 N. Cole Road, in Boise. Socktoberfest also is being sold at retailers.

Crooked Fence offers Rusty Nail Pale Ale and 3 Picket Porter in cans, and has Aviator Raspberry Blonde cans “in the works,” says marketing director Kelly Knopp.

Michael Deeds: 377-6407, @IDS_Deeds. Statesman staff contributed to this article.

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