Boise State football experiencing season ticket sales dropoff

ccripe@idahostatesman.comAugust 14, 2013 

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Boise State fans enjoy the tailgate festivities for the Broncos' late 8:30 p.m. kick-off against San Diego State Saturday Nov. 3, 2012 at Bronco Stadium in Boise.


  • BSU ticket sales since 1998

    1998: 11,384 (23,641 average attendance)

    1999: 11.537 (22,979)

    2000: 12,924 (26,493)

    2001: 12,183 (23,831)

    2002: 12,678 (27,533)

    2003: 14,199 (28,098)

    2004: 17,537 (30,499)

    2005: 19,467 (30,048)

    2006: 19,494 (30,453)

    2007: 20,904 (30,338)

    2008: 22,380 (32,275)

    2009: 21,767 (32,782)

    2010: 22,994 (33,268)

    2011: 24,020 (34,018)

    2012: 24,109 (35,404)

    Note: Bronco Stadium capacity is 37,500.

— Boise State needs a late rush of season-ticket purchases to avoid the first sales dip in four years.

The school has sold 21,879 tickets so far, with 24 days until the home opener against Tennessee Martin.

The school record, set last year, is 24,109.

“We typically sell a lot in the month of August,” ticket manager Anita Guerricabeitia said.

There are many potential explanations for the drop-off: prices, which didn't change much this year, but some people have to pay more for their Bronco Athletic Association memberships; the home schedule, which features just two teams that played in bowls last year (Air Force and Nevada); and the lack of high-profile players on a young team.

The Boise State athletic department also believes there's a misperception about the 37,000-seat stadium.

“Somehow, we need to convince people that we have tickets available,” Guerricabeitia said. “For some reason, there seems to be this perception that we’re sold out.”

This year’s season tickets range from $230 to $390 for adults, plus BAA memberships where applicable. Family plans (two adults, two juniors) are $786. Tickets are available in all sections, including club seats.

Coach Chris Petersen said last month that a larger stadium could be “the next game-changer” for the Broncos program, but that requires better attendance.

“You can add 10,000, 15,000 seats,” he said. “We don’t want to do that unless it’s going to be filled. We can’t show up to any of our games, no matter who we play, and not have the place packed.”

Individual game tickets

They go on sale to the public at 10 a.m. Aug. 29. Season-ticket holders get a chance to buy extra tickets Aug. 26-28.

Prices for Air Force and Nevada are $79 adults, $53 juniors in the core of the stadium; $73 adults, $50 juniors in the corners; $61 adults, $41 juniors in the south end zone and $50 adults, $34 juniors in the north end zone. Prices for the other four games are $65/$43 core, $58/$41 corners, $49/$34 south and $40/$27 north.

Click here for map of the stadium layout, including ticket prices per section

Seniors receive $2 discounts on all tickets. Prices are about the same as last year, when there were three price categories. Boise State points out that season tickets are about 12 percent cheaper than individual tickets in non-priority sections.

Road tickets

Boise State has sold out its allotment for the Washington (3,100 tickets), BYU (1,500) and Utah State (1,500) games.

Video board update

Boise State still expects to have its high-definition video board operational before the Sept. 28 home game against Southern Miss at the latest. It’s possible it could be done earlier.

The project includes a $260,000 sound system that will be integrated into the video board complex in the north end zone. The school has been making small improvements to the sound system for years, but this is a complete overhaul.

Chadd Cripe: 377-6398, Twitter: @IDS_BroncoBeat

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