BOISE — Boise State needs a late rush of season-ticket purchases to avoid the first sales dip in four years.
The school has sold 21,879 tickets so far, with 24 days until the home opener against Tennessee Martin.
The school record, set last year, is 24,109.
We typically sell a lot in the month of August, ticket manager Anita Guerricabeitia said.
There are many potential explanations for the drop-off: prices, which didn't change much this year, but some people have to pay more for their Bronco Athletic Association memberships; the home schedule, which features just two teams that played in bowls last year (Air Force and Nevada); and the lack of high-profile players on a young team.
The Boise State athletic department also believes there's a misperception about the 37,000-seat stadium.
Somehow, we need to convince people that we have tickets available, Guerricabeitia said. For some reason, there seems to be this perception that were sold out.
This years season tickets range from $230 to $390 for adults, plus BAA memberships where applicable. Family plans (two adults, two juniors) are $786. Tickets are available in all sections, including club seats.
Coach Chris Petersen said last month that a larger stadium could be the next game-changer for the Broncos program, but that requires better attendance.
You can add 10,000, 15,000 seats, he said. We dont want to do that unless its going to be filled. We cant show up to any of our games, no matter who we play, and not have the place packed.
Individual game tickets
They go on sale to the public at 10 a.m. Aug. 29. Season-ticket holders get a chance to buy extra tickets Aug. 26-28.
Prices for Air Force and Nevada are $79 adults, $53 juniors in the core of the stadium; $73 adults, $50 juniors in the corners; $61 adults, $41 juniors in the south end zone and $50 adults, $34 juniors in the north end zone. Prices for the other four games are $65/$43 core, $58/$41 corners, $49/$34 south and $40/$27 north.
Seniors receive $2 discounts on all tickets. Prices are about the same as last year, when there were three price categories. Boise State points out that season tickets are about 12 percent cheaper than individual tickets in non-priority sections.
Boise State has sold out its allotment for the Washington (3,100 tickets), BYU (1,500) and Utah State (1,500) games.
Video board update
Boise State still expects to have its high-definition video board operational before the Sept. 28 home game against Southern Miss at the latest. Its possible it could be done earlier.
The project includes a $260,000 sound system that will be integrated into the video board complex in the north end zone. The school has been making small improvements to the sound system for years, but this is a complete overhaul.
Chadd Cripe: 377-6398, Twitter: @IDS_BroncoBeat