When Tyler Ray bought his first bow tie four years ago, he needed a YouTube tutorial to teach him how to knot it, since neither his father nor grandfather were versed in the art. Now he owns 35 bow ties and says hell be wearing them for life.
You are being noticed because you went the extra mile to wear that, said Ray, 24, a merchandiser for a San Francisco denim maker. That makes me feel good.
Young men like Ray, seeking to display a little more personality in their style, are fueling a surge in bow tie sales. The accessories are on pace to almost double their share of the U.S. neckwear market, and retailers such as Macys are grabbing the opportunity with new styles.
The ties resurgence began in their traditional Southern enclave, where preppy gentlemen donned them at fraternity parties and the Kentucky Derby, before it spread across the country, said Durand Guion, Cincinnati, Ohio-based Macys mens fashion director.
It was all about newness, Guion said. One, two generations on the West Coast had never worn it.
Bow ties were helped by the recent geek chic trend that borrowed from the Ivy League styles of the 1960s, such as shrunken oxford button-down shirts and horn-rimmed glasses, said Mitchell Lechner, president of PVHs dress furnishings group. The look screamed for a bow tie, he said.
A relaxation of the old rule of wearing bow ties only with tailored clothing helped, too, Guion said. Men started using them to dress up shirts and cardigans, discarding jackets. A bow tie paired with rolled-up shirt-sleeves evokes a certain kind of bartender chic, Lechner said.
Bow ties will represent about 7 percent of the $850 million U.S. neckwear market this year, up from 4 percent last year, according to New York-based PVH projects. In the Southeast, they account for about double the national share, the company said.
Men have worn knotted fabric around their necks since the 17th century, according to the website of New York-based formalwear maker After Six. Croatian mercenaries wore bow ties to hold together the openings of their shirts. The practice was adopted by the French, who called the fabric bows cravats.
The ties eventually became a distinctive part of formal attire, with black tie referring to the bow tie worn with a tuxedo. Winston Churchill and Fred Astaire were among the ranks of celebrity bow tie aficionados.
Bow tie sales stagnated after the millennium because mens fashion designers, more focused on skinny ties, werent paying a lot of attention to a category they viewed as Southern dandy and synonymous with conservative, middle-aged college professors, Macys Guion said.
Actors Jon Hamm and Max Minghella are among the celebrities snapped in the ties. Boy band One Direction, rapper DyMe-A-DuZin and even professional athletes, especially NBA superstars LeBron James, Dwyane Wade and Russell Westbrook, also have taken to the bow ties.
Recent converts to bow ties have found they have some enduring advantages. Theyre easier to wear than long ties, and they use less fabric 37 inches instead of 57 inches for neckties making them a bit lighter, Guion said. They also sit on the neck, so the wearer is less conscious of them and theyre less prone to food stains.