Organizers claim record attendance, sales at Boise Music Festival

kterhune@idahostatesman.comJuly 29, 2013 

— Cooler temperatures and a diverse lineup of performers may have helped make this year’s Boise Music Festival the most successful yet, organizers said.

Kevin Godwin, the senior vice president for Peak Broadcasting, said the final tally was 83,192 people attending the mostly free, daylong outdoor concert at Expo Idaho. Although this is the first year the group has officially tracked attendance, Godwin said previous years were estimated between 70,000 and 72,000.

“We had some great weather; it was low 90s,” Godwin said. “The year prior at Expo we had 100-plus weather.”

Godwin believed that bringing performers from a variety of genres also helped bolster attendance. The festival featured rapper Vanilla Ice, pop singer Carly Rae Jepsen, grunge rock band Candlebox and others.

“We had a good lineup this year, a really diverse lineup, so it brought a lot of different types of music fans,” Godwin said.

Tickets for the Coors Light Cool Zone, which offered concertgoers a shady spot near the main stage with free food and two drink tickets for $60, sold out, he said. The popular concept was new this year.

But lots of people bring lots of trash. The site was a mess after everyone left, Godwin said.

Refuse piles up every year, he said. Since the concert is general admission and packed with people, it was impractical to have too many trash receptacles in front of the main stage, he said.

In addition, many in the front of the crowd fear losing their spot if they leave to throw away a cup or water bottle, he said. So, a lot of trash ended up on the ground.

“That’s all picked up in less than 24 hours,” Godwin said. “That park is swept through. We hired an entire crew of people to go out there and clean everything up.” Some of the vendors also cleaned up trash near their areas.

Peak Broadcasting plans to increase the number of trash cans next year, he said — something it has done each year.

“There’s certainly some things we can improve on next year, ” he said, saying the company will listen to feedback from a survey on the festival’s website.

Most tickets were given away free through sponsorships and giveaways, but Peak still expects to turn a profit. The exact count would not be complete until mid-week, but Godwin estimated that profits would be 15 to 17 percent more than 2012.

Katie Terhune: 377-6219

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