Cradlepoint adds employees, manufacturing space in Boise

krodine@idahostatesman.comJuly 11, 2013 

— After a 15 percent reduction in force at the end of 2011, a Boise maker of wireless routers has rebounded, adding about 25 workers since January and expecting 20 to 25 more hires by the end of the year.

“We’re off to the races,” said CradlePoint CEO and Chairman George Mulhern. He says the new positions include engineers, salespeople and support workers.

The company designs 3G and 4G networking routers and systems. It now has 135 employees at its headquarters near the Statehouse and at a newly leased 15,000-square-foot production space at Five Mile Road and Emerald Street.

Mulhern attributes the company’s growth to a boom in 4G wireless technology’s popularity with business and Cradlepoint’s leadership position in that field.

“We’re riding pretty good market growth,” he said.

The router maker was founded in 2004 with a consumer emphasis but now focuses almost entirely on businesses that need to network many sites.

“We have hundreds of very large customers, big brand names,” Mulhern said. Among them: “Coinstar kiosks, Dunkin’ Donuts, United Oil, Barnes and Noble.”

He declined to disclose annual sales of the privately held business, but said it’s “in the tens of millions.”

This month Cradlepoint will roll out its newest product, Cradlepoint Enterprise Cloud Manager, a cloud-based management and application platform that will allow Cradlepoint customers that manage hundreds or thousands of locations to manage upgrades and alerts from one point.

Mulhern joined Cradlepoint in September 2011 after about three years as general partner with Boise venture capital firm Highway 12 Ventures. Before that, he worked for Hewlett-Packard for about 20 years, most recently as a senior vice president leading the company’s Laser Jet Global Business Unit. Mulhern said Cradlepoint today is owned by two venture-capital firms — OVP Venture Partners of Seattle and Portland, and Mercato Partners of Salt Lake City — and angel investors.

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