Boise-based Albertsons drops its Preferred Card requirement for sale prices

newsroom@idahostatesman.comJune 20, 2013 

1104 local albertsons

The Albertsons store at the State Street site in Boise where Joe Albertson opened his first grocery store in 1939.

JOE JASZEWSKI — jjaszewski@idahostatesman.com Buy Photo

Albertsons shoppers, you don't need that Preferred Card anymore. The company is no longer tying sale prices to the card, as announced in a blog post on its website.

The Albertsons chains were reunited this year in a $3.3 billion acquisition. The ownership group that purchased local Albertsons stores from Minnesota-based Supervalu — immediately putting them under the management of Albertson's LLC based in Boise — has been quiet about its plans for the stores. Dropping the cardholder-only sales prices is the first major change that shoppers will see.

"The card isn't so special anymore. Everyone has one," the blog post by Christine Wilcox, Albertson's LLC spokeswoman, said. "So we want to take the special step of not requiring one anymore."

Shoppers who choose to scan their Preferred Card will accrue fuel points. That program, which gives credit toward discounts at the pump, isn't going away.

Want to tell the company what you think? Click here for the Albertsons feedback page.

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