MIKE AND KATE, MIX 106
KCIX 105.9 FM, 376-5106, mix106radio.com
Mike and Kate, hosts of the Mix 106 morning show, attribute their five-year Best of Treasure Valley winning streak to their connection with fans.
No email to the pair goes unanswered, even though they usually receive about 100 each day, Kate said.
Facebook, Twitter and blogs have been a game changer in the radio-host business. Mike and Kate have worked together for 12 years, and in the early days, most fans could reach them only by phone.
"The show doesn't end anymore at 10 o'clock," Kate said. "There isn't an off switch."
The duo also makes frequent appearances at Boise events in order to maintain a face-to-face relationship with the public.
"We want our show to come across like you're listening to friends having a conversation," Kate said.
"I've been lucky in finding a job that isn't a job," Mike said. "For 30-plus years, I've never considered this work."
Check out Mike and Kate's morning show from 5:30 to 10 a.m. Monday through Friday.
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