Blue Cross, Idaho libraries launch health-reform education campaign

newsroom@idahostatesman.comJune 13, 2013 

Blue Cross of Idaho and the Idaho Library Association will partner on an outreach campaign at libraries around the state, telling Idahoans about their health coverage options through the insurance exchange this fall.

A joint press release announcing the plan cited polls showing Americans are uninformed or confused about how the 2010 health care reform law will affect them.

The major elements of the law go into effect next year, but people must start enrolling in health insurance plans this fall. Polls show about one-fourth of Americans don't know that the Affordable Care Act is still law and hasn't been overturned or repealed.

"With our skilled librarians and the expertise and support from Blue Cross of Idaho, we'll have the ability to reach Idahoans across the state to let them know what the changes in health insurance really mean for them," said Karen Yother, president of the Idaho Library Association.

Libraries will distribute information and help people educate themselves on public computers. Many libraries will host health insurance literacy events during and before the period when Idahoans will start using the exchange — a virtual marketplace — to comparison shop for insurance plans and apply for premium subsidies.

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