The Boise Police Department has 125 marked patrol cars in its 300-vehicle fleet.
To drivers, those marked cars look the same - except for one. On Friday, police unveiled a cruiser with pink highlights.
The Pink Ribbon Patrol Car was designed as a way to raise awareness about breast cancer while serving the community.
The car, a 2013 Dodge Charger, was created in a partnership between Saint Alphonsus Medical Center and Boise police. It will hopefully act as a rolling reminder for women to get frequent breast cancer screenings, Saint Alphonsus President Rodney Reider said.
This vehicle provides an opportunity for an important message: mammograms save lives, he said. Its a matter of life and death.
The Pink Ribbon car was designed by John Yarnell at Boises Trademark Sign Co. The company redesigned BPDs entire fleet in 2011. Saint Alphonsus donated $1,500 towards creating the graphics and promotion expenses.
Reider said he was proud to work with Boise police and Susan G. Komens Race For the Cure.
Community partnerships help us do what we do best: Save lives, he said.
Boise Police Deputy Chief Bill Bones said he was excited about the new patrol cars ability to spread a message of awareness.
To be honest, I didnt think Id ever see pink on a patrol car, he said.
The department participates in the Susan G. Komen Race For the Cure every year. This year the patrol car will lead the race, Bones said.
BPD patrol cars travel a combined quarter-million miles each year. Thats a lot of opportunities to spread a message, Bones said.
So many families are touched by breast cancer, he said. The inspiration [for the patrol car] came from our own families.
The car will be used for regular patrols as well as special appearances like Boises Race For the Cure. The Race For the Cure will be held May 11, and already has more than 11,000 participants signed up.