Spotted: Libations, views and a startup showcase

krodine@idahostatesman.comApril 22, 2013 

Wine, beer and assorted appetizers were popular attractions at this year's Tech Cocktail, but the main course was a buffet of startup companies describing and demonstrating their wares to the local tech community.

Twelve startups were chosen for this year's showcase, ringing the space atop Boise State University's Stueckle Sky Center.

The winner of the evening's "hottest showcasing startup" designation was Smart PJs, an Idaho Falls company that produces pajamas that can tell bedtime stories via special smartphone apps.

Each pair of PJs is bedecked with 47 dot patterns, each with a distinctive story for each app. A parent with a smartphone can take a picture of a dot pattern, turn on the speaker, and play the story.

So far the company has two apps - fairy tales and animal stories - but founder Juan Murdoch says Christmas tales will be available in time for the holidays.

Another showcased company was LaborFeed, a Boise online service aimed at connecting job seekers with day and contract work nationwide. Founder Rod Adams was inspired to create the website when he was unemployed and longing for immediate income. He aims to meet a need in the changing labor economy.

Kristin Rodine: 377-6447

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