In stand-up comedy, name recognition is everything. You can be the funniest human on the planet, but if people don't think you're a celebrity, they won't go see you.
That's why there's a photograph of that bald man on the far right.
Ever heard of Brian Posehn? Maybe not. But chances are, you recognize that middle-aged Hollywood nerd.
Posehn, who will headline April 19 and 20 at Liquid Laughs, 405 S. 8th St., is proof that sometimes only a few people need to know your name - people who live in Los Angeles.
Posehn is the sort of guy that most of us recognize from nearly two decades of TV ("Mr. Show," "The Sarah Silverman Program," "Seinfeld," "NewsRadio," etc.) Or from movies ("Dumb and Dumberer: When Harry Met Lloyd," "The Devil's Rejects," etc.) He's that one guy who pops in and out of scenes - you know, that redbearded gene splicing of Chuck Klosterman and Chris Elliott. (Wait, you don't know who those guys are, either?)
Arguably, Posehn is the coolest comedian booked yet by Liquid Laughs, even if he's not quite as well-known as the club's other rare "superstar" bookings. (Pauly Shore, cough-cough.)
Posehn is a multi-talented comic. A few years ago, he penned an episode of Adult Swim's animated heavy-metal series "Metalocalypse." He also directed a gut-busting, must-see music video for the '80s hair-band parody group Steel Panther.
Bottom line: Pressure's on, Posehn.
Tickets are $20 at www.liquidlaughs.com.
VOTE FOR THE BEST
This year marks the 25th anniversary of the Best of Treasure Valley.
The Idaho Statesman's annual readers poll has been celebrating the top places to eat, drink, shop and recreate for a quarter century.
As the Valley has grown over the years, so has participation. Best of Treasure Valley received nearly 190,000 votes in 2012.
Go to IdahoStatesman.com/botvballot to cast your vote. We'll publish a special section in June to crown winners.
The Yahoo on the Road Tour will visit the Revolution Center in Garden City on May 28. I've confirmed that the show will be free, and that the two bands will be The Lumineers and Dispatch.
The Lumineers, of course, are a Denver band that has taken the planet by storm with the hit "Ho Hey."
Boston act Dispatch is a jam/roots group that you either love to the point of infatuation - or have never heard of. Let's put it this way: In 2007, Dispatch sold out Madison Square Garden.
No word yet on how tickets will be distributed.
More concert news:
- Pink Floyd tribute act Brit Floyd will unleash lasers at the Revolution Center on May 17. Ticketfly.com.
- The EDM-oriented MASSV Music & Arts Showcase will return for a second year in Sun Valley. It's July 5-6 at the River Run recreation area. massvmusicfestival.com.
- Garrison Keillor's A Prairie Home Companion will visit the Idaho Botanical Garden on July 9. TicketWeb.com.
- Slightly Stoopid will blaze into the Idaho Center Amphitheater with Atmosphere and a slew of openers July 25. ICTickets.com.
TONIGHT ON 'THE OTHER STUDIO'
Join me and co-host Tim Johnstone as we talk rock and spin music from Kurt Vile, Brad Paisley, Black Mountain and, yes, Molly Ringwald. "The Other Studio" airs at 9 p.m. Sundays on 94.9 FM The River.
IN SCENE ON APRIL 19
- The music-obsessive magic of Record Store Day.
- Tom Cruise takes us into "Oblivion."
- A Q&A with poet Megan Williams of Ghosts & Projectors.
© 2013 Idaho Statesman
Michael Deeds' column runs Fridays in Scene and Sundays in Life. Email: firstname.lastname@example.org. Twitter: @IDS_Deeds