A startup company in Boise that grew out of the b|launched competition a program of the Boise Metro Chamber of Commerce's Boise Young Professionals group is now in business.
Four teams of young professionals competed for startup funding in December. Be Free Village won $29,000. The company launched its website and social media presence Tuesday.
"We are building a virtual community for travelers with food allergy needs, starting with gluten-free consumers," said the company's spokesperson, Lisa Bloomquist.
Be Free Village's CEO Brooke Green said the company is "piloting our program in Boise because this is a community our team believes in."
The company will debut healthy gluten-free products soon, according to a press release. The Boise Chamber will hold an unveiling in June for the two teams that received funding as part of the b|launched program.