After The Venue opened in 2003, it quickly found a niche as Boise's premier destination for subculture teenagers.
When it changed ownership in 2011, the all-ages club shifted gears slightly but still lured kids who gravitated toward underground bands and, often, punk fashions.
Just not enough of those kids.
As a result, owners Johannes and Jenean Claus plan to move The Venue from 521 Broad St. in Boise to 424 E. Elgin St. in Caldwell. It should happen by mid-May.
"I see it as a great opportunity," Johannes Claus says.
The new location, formerly Sin Fronteras nightclub, is larger (capacity 550) and includes a kitchen, which means the menu can be expanded to include burgers, nachos and such.
But the true selling point?
Claus feels confident that The Venue will be given the legal nod to sell alcohol, something that was never going to happen at the Boise location, he says.
"Liquor" and "all-ages club" may seem incongruent, but the fact is, without alcohol sales, it is challenging for a live-music venue to stay afloat.
Managed shrewdly, an all-ages concert house can do more than just survive in a situation that includes alcohol sales. Cases in point: The Knitting Factory and Revolution Center.
Ice-cold beer wouldn't be the only change in the dynamic of the new Venue. The Clauses plan to offer the same number of live shows, but the audience will probably vary widely on a night-to-night basis.
"I think part of what our punk fan base doesn't realize is that we are also going to be opening this up to the Latino market, the Hispanic market," Johannes Claus says. "So like reggaeton, Miami Beach, kind of like dance nights. And then also Mexican regional rock bands."
Is Caldwell ready for The Venue? Ready to learn how to say "mosh pit" in Spanish? When is the last time Canyon County, like, truly rocked?
History detour: Some people might remember Marilyn Manson's sold-out concert at O'Connor Fieldhouse way back in 1997, which Caldwell city officials initially tried to cancel. About 400 people assembled at Jewett Auditorium to pray for concertgoers. There were prayer circles at the show. At least one sign that read "Go home demons, Jesus lives" got set ablaze and was doused by firefighters. Manson's actual performance was then delayed by a bomb threat.
But something tells me that if The Venue didn't sense wide-open arms in Caldwell in 2013, it wouldn't be leaving Boise in a cloud of dust.
"For us, it's a dream come true," Claus says.
By relocating to another part of the Valley, The Venue is gambling that fans will follow. But if The Venue is able to sell alcohol, it would be more appealing to its patrons as they grow into young adults.
"It seems like once our fan turns 21, they turn their back on the club and they go to other places," Claus says. "So we're trying to draw back our actual fan base."
RETURN OF THE DISH: Chef and ex-restaurateur Jered Couch told Statesman food writer James Patrick Kelly last week that he plans to get back into the chef-owner game.
Couch hasn't signed a lease on a space but hopes to open a new eatery by summer.
How about the old Milky Way spot (most recently The Huddle Sports Grill) at 205 N. 10th St.? Downtown Boise can always use additional dining creativity.
Couch, a Culinary Institute of America graduate and multiple Boise Iron Chef champ, brings it. His former restaurants - The Dish in Boise and SixoneSix in Eagle -proved that. Couch plans to call his new venture The Dish. More Food Notes, page 21.
CONCERT UPDATE: Highlights of shows that go on sale April 5 ...
Æ The McCall Music Festival on July 5-6 will feature Pat Benatar, Big Head Todd, Reckless Kelly, Young Dubliners and more. (Ticketfly)
Æ Willie Nelson and Family will headline Aug. 25 at the Idaho Botanical Garden's Outlaw Field. (TicketWeb)
Æ Try saying "Limp Bizkit" with a straight face. Impossible in 2013, right? Consider it a comedy show: Fred Durst and crew will visit The Knitting Factory on May 21. (TicketWeb)
Michael Deeds' column runs Friday in Scene and Sundays in Life. He co-hosts "The Other Studio" at 9 p.m. Sundays on 94.9 FM "The River" and appears Thursdays on Channel 6 News.