Last October, the two Minnesota-based retail giants launched a six-month pilot program in which Geek Squad agents staffed the electronics departments at 29 Targets, mostly in the Denver area but also one in Minneapolis.
"At Target, we continually test new concepts with the goal of providing our guests with a convenient, value-driven experience," the company said in a statement. "Following our recent in-store test of Geek Squad services in select locations, the partnership is concluding.
"Target is committed to providing our guests with the latest products and tech support services coupled with our exceptional everyday value. We will continue to evaluate opportunities to meet our guests' needs and deliver on our 'Expect More. Pay Less' brand promise."
Best Buy wanted to offset declining comparable-store sales by expanding the Geek Squad brand to other opportunities that could generate revenue. Under former CEOs Brian Dunn and G. "Mike" Mikan, the consumer electronics retailer marketed Geek Squad to small businesses for IT support and data protection and to car dealerships for customized installations of electronics.
The company also partnered with eBay to provide 24-hour tech support service.
But under current CEO Hubert Joly, the company has refocused its efforts and cash on fixing core store operations, revamping BestBuy.com, and matching competitors' prices.