Boise's minor-league baseball season starts in June, and the Hawks released a new logo and uniforms Monday. The Hawks had used their previous colors and logos since 2007
According to the club, "The updated logo reflects the current Boise Hawks brand and colors in a modern light. It has been designed to provide a more contemporary and playful, yet aggressive, feel to the uniform without losing YOUR Boise Hawks identity. This will mark the sixth time the Boise Hawks have changed their uniform style in the last 27 seasons.''
Going into this process we wanted to create a uniform that no other professional baseball team has ever worn, said Hawks President and General Manager Todd Rahr. "I think we have accomplished this and provided something to the Treasure Valley that will be uniquely their own."
The new look was created by Brandiose out of Las Vegas, the same branding company that developed the Hawks logo change in 2007. The company has developed logos and uniform designs for such teams as the Lehigh Valley Iron Pigs and Richmond Flying Squirrels, two of the highest selling merchandisers in Minor League Baseball. In addition, Brandiose has designed the current Cincinnati Reds look.