If you have an iPad, consider trying the Statesman's iPad app, which was released Feb. 6. It's free at Apple's iTunes store.
Like newspapers and magazines everywhere, we're striving not just to keep up with fast-changing technology but to survive and thrive by serving readers and advertisers in ways they want to be served. This app is our latest adaptation to this rapidly evolving world.
One reason we see promise in tablets like the iPad is that people use tablets differently than they use smartphones. People tend to use phones while they're out and about. They tend to use tablets more at home and at work. Tablets have become known as "lean back" devices. People lean back to use them, much as they do to read books, magazines or newspapers. They spend more time reading on tablets than they do on phones, and they view more pages.
You'll find the same Business Insider editorial content on the iPad as you find on the BI section of the Statesman's website. You may find you like the experience more than reading on a laptop or desktop.
Whatever way you prefer to engage with BI, I hope that you continue to find useful and interesting reading here, and that you feel welcome to contribute your ideas, comments, news items and guest columns.
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