DAYTONA BEACH, Fla. — NASCAR will take its turn to remember the victims of the Newtown massacre.

NASCAR and Swan Racing announced on Thursday a special tribute to raise awareness and contributions for the Sandy Hook School Support Fund during the 2013 Daytona 500.

Swan Racing will change its No. 30 Toyota to No. 26 in honor of the 20 children and six adults killed in the shooting. The car will be driven by two-time Daytona 500 champion Michael Waltrip and will feature a call-to-action decal encouraging the NASCAR community to make $10 donations by texting NEWTOWN to 80888.

The Sandy Hook School Support Fund, established jointly by United Way of Western Connecticut and Newtown Savings Bank, supports the healing process for the broader Newtown community including children, teachers, first responders, families, residents, mental health professionals, counselors and others.

NASCAR Chairman Brian France also announced he and his wife Amy would kick off the NASCAR industry support with a $50,000 donation that will be matched by The NASCAR Foundation.

“Being in Newtown last week and delivering a moment of happiness to that community was unlike anything I’ve ever experienced,” said France. “Looking out at a room of smiling faces amidst the aftermath of a horrible tragedy was very powerful.”