Aces Up hails from small-town Enumclaw, Wash., but don’t expect the brothers who front the country-rock band to mention that.

“Nobody knows where Enumclaw is,” explains guitarist Jason Adams, 30, whose younger brother, Tyler, 25, handles vocal duties.

“We just say Seattle. I think it blows everybody away, too. ... A country band out of Seattle? What in the hell is this?”

The energetic, up-and-coming quartet, which headlines Friday, Feb. 1, at Reef, 105. S. 6th St. (10 p.m., $5), knows that anything remotely unique is a big bonus in today’s competitive music universe. And playing the role of oddity — hick-rockers from Grungeville — has convinced a few promoters to give Aces Up a shot, Adams says.

But to earn a chance at real success, a band needs talent, drive and commitment.

So Aces Up is putting its cards on the table.

“We’re on the road full time now,” Adams says. “It’s huge. Scary, actually. But I think it will be worth it.”

Aces Up formed in 2006 but “didn’t do anything productive” until 2010, Adams says. The group has opened for Steve Holy and Brad Paisley but just started playing out-of-state dates about 18 months ago.

This tour — which also includes a show Sunday, Feb. 3, at Whiskey Jacques in Ketchum — is the first time the Adams brothers have given up their day jobs to perform.

The trick will be getting crowds out to witness their live show.

Aces Up has designated its Reef gig as an after-party for Texas band Reckless Kelly’s concert Feb. 1 at the Morrison Center. (Bring a Reckless Kelly ticket stub and you get into Reef free.) It’s easy to imagine more than a few Reckless Kelly fans appreciating Aces Up, which delivers hook-laden, rocked-up dance-floor gems such as “Piece of Heaven.” (Lyrics: “Well, she’s my truck drivin’, trailer livin’, whiskey drinkin’ piece of heaven.”)

Adams mentions that Aces Up has opened for Texas act The Randy Rogers Band and also toured briefly with the Lone Star State’s Cody Canada and the Departed.

Aces Up hopes to record its next several songs in Austin, Texas, Adams says — any place, it seems, besides close to home. Strange as it seems, Seattle is still haunted by ghosts of the early ’90s, Adams says.

“I (recorded) an EP in Seattle, and it just turned out like super, super rock ‘n’ roll,” Adams says. “I love rock, don’t get me wrong. That just wasn’t fitting the mold. It was like Pearl Jam with country lyrics.”

ENTERTAINMENT NOTES

• Reactions on the Statesman’s Facebook page ranged from outrage to delight after I posted a CBS “Survivor” publicity photo of Sherri Biethman of Boise and a tongue-in-cheek question: “Do you think if more Boiseans looked like this in a bikini, we would wind up on more reality-TV shows?”

“What a ridiculous, sexist question,” scolded one commenter.

“This is the end of our relationship, Idaho Statesman,” announced another.

Quipped one more: “Good question, Statesman! I’m not sure I can make an informed answer based on one picture. Please post more so we can provide accurate feedback.”

I can’t help there. What I can do is point out that Biethman, 41, is a contestant on “Survivor: Caramoan — Fans vs. Favorites,” which premieres Feb. 13. Before that, Ryan Pickett, 32, who grew up in Rigby but relocated to Boise briefly in 2011, will appear Feb. 8 on the CBS reality series “Jobs.”

There’s also an Eagle business on ABC’s “Shark Tank” Feb. 15.

Read more about Idaho’s reality-TV blitz in my Sunday column.

• Give Treefort Music Fest organizers credit. By staggering band announcements, they keep us talking about the festival every few weeks.

The latest news was highlighted by a three-night run of all-ages Built To Spill shows at El Korah Shrine. Opening acts were chosen by frontman Doug Martsch (who declined to comment) and include veteran alt-rockers Camper Van Beethoven.

Including two sold-out gigs and a third show just added Downtown later this month, that will make six Built To Spill concerts in Boise in a span of six weeks.

Treefort is March 21-24 in Downtown Boise.

• Worried that you won’t be able to hear the Super Bowl ads because people at your party won’t shut up already? Go online. Many advertisers already have their ads up on YouTube.

Speaking of ridiculous and sexist, fans of those GoDaddy.com commercials are going to be bummed out by the company’s new non-racy ad campaign this year.

This is the end of our relationship, Super Bowl!

© 2013 Idaho Statesman

Michael Deeds’ column runs Fridays in Scene and Sundays in Life.