Boise State University has licensed an online gaming platform developed by university faculty to a startup business it helped nurture.

The software uses gaming techniques designed to appeal to students to help them learn.

GoGo Labs, founded in Boise by Lisa Dawley, former chairwoman of Boise State's Department of Educational Technology, will market the software. Dawley developed it with Chris Haskell, an educational technology faculty member.

The licensing agreement is an example of technology transfer, aimed at getting university research into the marketplace.

"This launch is a great byproduct of that atmosphere and the mechanisms now in place to encourage entrepreneurship on our campus," said Bob Kustra, Boise State president.