Brian Murphy: The great debate — What to do with Bronco Stadium

Published: November 17, 2012 

Has Bronco Stadium outgrown Bronco Nation? It certainly appears so.

Boise State’s current football ticket dilemma sits at the intersection of supply and demand and perception and reality.

Here is the demand: More fans than ever before are going to newly expanded Bronco Stadium, which has hosted its first, second, third, fourth and sixth largest crowds of all-time this season. Boise State will set a single-season attendance record this year.

Here is the supply: The school is resorting to gimmicks to lure those large crowds, selling 2-for-1 ticket packages to fans and giving free guest tickets to employees.

Here is the perception: “When I got here 10 months ago,” Boise State Athletic Director Mark Coyle said, “the perception was that we’re sold out of every game.”

And here is the reality: Just one game this season (BYU) has sold out. As of Friday afternoon, more than 2,000 tickets were available for Saturday’s Senior Day home finale against Colorado State. Bronco Stadium’s capacity is listed at 37,000 (a number that may well beinflated), and the Broncos have yet to hit that number for official attendance.

Each empty seat is lost revenue, revenue needed to not only pay for previous expansion but future growth as well.

“We’ve been much more aggressive in terms of trying to market things via social media, through traditional media, trying to get fans exposed to Bronco football and let them know we do have some seats available to the game,” Coyle said.

“Coach (Chris) Petersen talks about it all the time. Our fans play such a huge role for us at home. Our goal is to get everybody in there and get that place loud and rockin’.”

Petersen went out of his way to ask for crowd noise before the BYU game and then praised the fans for their effort after the victory.

No one, though, has ever questioned the fans’ intensity or voices. What is of issue now is their sheer numbers or, at least, their willingness to spend dollars to visit Bronco Stadium.

The slate of visiting teams hasn’t helped either.

BYU and the occasional Pac-12 opponent (Washington in 2015, Washington State in 2016) will produce sellouts. San Diego State, having beaten the Broncos at home, might attract a full house in the future.

If new Big East foes Louisville or Cincinnati or Rutgers come to Boise with a high national ranking, they will generate enough buzz to fill the stadium. If Boise State were to host a Big East Championship Game with a BCS berth on the line next year, then 37,000 seats won’t be nearly enough for the number of fans that want in.

But the majority of Big East teams, like the majority of Mountain West foes, simply won’t attract the casual fans needed to fill the stadium.

So Bronco Stadium expansion — a presumed certainty for years — doesn’t seem like a no-brainer anymore. You can’t expand the stadium for one game a year.

“You always want every nook and cranny filled, absolutely. And I think when that happens around here, then you can talk about growing this program even more,” Petersen said. “But (stadium expansion) is not going to happen until that thing is truly packed. (It costs) so much money and there’s not a need for it.”

Even with the Broncos at 8-2 and, until that loss to San Diego State, in the hunt for a BCS appearance.

Even with tickets available and (fairly) reasonably priced, especially for fans who took advantage of the 2-for-1 deals the school offered for San Diego State and Colorado State.

“Schools across the country are having the same situation we’ve got, where you’ve got some open seats,” Coyle said. “I think you’ve got to be aggressive trying to sell those tickets and obviously getting people in the building to experience it. ... We’ve got such great fans and such a strong fan base and a loyal fan base and we’re just trying to continue to grow that fan base.”

For now, though, Boise State is at a crossroads. As more fans than ever come to Bronco Stadium, the Broncos are still searching for more. Do they just need to be exposed? Are they persuadable with deals? Are they waiting for better opponents? Are they even out there?

When they find them, then it will be time to talk stadium expansion.

Order Reprint Back to Top

Top Jobs

View All Top Jobs

Find a Home

$1,395,000 Boise
5 bed, 5.5 full bath. Enter the elegance of the formal spaces...

Find a Car

Search New Cars
Ads by Yahoo!