People for the Ethical Treatment of Animals plan to put up billboards urging Boise children to consider this: "If You Wouldn't Eat Your Dog, Why Eat a Turkey?"

The goal: To promote "compassion for turkeys" and to encourage kids to talk to their parents about having a meat-free Thanksgiving. The billboards will feature a photo of an animal that's a cross between a turkey and a dog.

"Kids love animals, and if they thought about how turkeys feel pain and fear, just as dogs and cats do, they'd trade in their drumsticks for Tofurky in a heartbeat," PETA Executive Vice President Tracy Reiman said in a press release Thursday. "This Thanksgiving, families can give all animals something to be thankful for by sticking to humane, delicious vegan meals."

PETA says that many turkeys raised for slaughter have miserable lives in filthy warehouses, where they are drugged and bred to grow unnaturally larger upper bodies.