For Donn R. Wilson, opening a franchise is old hat. The serial entrepreneurs launch of Interim HealthCare of Southwest Idaho he opened it with partners was featured last year in Business Insider. But his roots are in food, especially the kind thats fast. So when he came across Texas-based My Fit Foods and its grab-and-go meals and snacks, he jumped on the opportunity to bring it to the Treasure Valley. He wanted to start a healthy restaurant and noticed My Fit Foods didnt have any direct competitors.
It cost more than $1 million to open the business here, but it should make more than $1 million in first-year sales, Wilson says. He used personal funds and obtained financing from D.L. Evans Bank. He expects to make a profit in 2013.
Q: What did you do previously?
A: I opened the 18th McDonalds in 1957 and spent 22 years with them. I became an owner of the Houston Astros in 1978, an owner of the Wendys franchise for Canada in 1981, and helped start Blockbuster Video in 1986. I was an interim senior executive for major financial entities and owned a franchise consultant [business] during the 1990s. I started my first technology company in 1999 in Minneapolis and my second one in San Francisco in 2002. I started White Water Pizza & Pasta in Meridian in 2002, helped start Interim HealthCare and helped grow Pie Hole Pizza as an owner in Eagle in 2011. I have served on various boards of directors in various industries for many years.
Q: What are your future plans?
A: Next I plan to take this great concept to Canyon County, Salt Lake City and the rest of the Northwest U.S.
Q: What challenges have you faced, and how have you met them?
A: Just the same challenges that all entrepreneurs face: It takes longer, costs more and is harder than you think. Its also then more satisfying when you do it.
Audrey Dutton: 377-6448