Why the Statesman has gone pink

Published: October 3, 2012 

What’s black and white and pink all over? Today’s Idaho Statesman.

This edition is our way of showing support for National Breast Cancer Awareness Month and for finding a cure for a disease that has affected so many mothers, daughters, sisters, friends, neighbors and co-workers.

Throughout the newspaper, we have stories on the latest news and information about research and treatment, useful tips for preventing cancer and surviving after a diagnosis, and profiles of people affected by breast cancer.

On Page One, we share a story from a former staffer, Kate Brusse, who was diagnosed with breast cancer while pregnant. Five years later, she’s cancer-free, her triplets are off to kindergarten and she has a new job as a nurse.

We have teamed up with businesses all across the Treasure Valley to go pink today. Many businesses purchased ads. Others bought extra papers to distribute to their employees or share with others in our community. We’ve set up 10 pink newspaper racks to draw attention to this effort.

You can help by buying today’s Statesman. This larger-than-usual Wednesday paper will cost $2 in stores, and we will be contributing part of the proceeds to programs at Saint Alphonsus and St. Luke’s. If you’d like to do even more, send donations to Saint Alphonsus (1055 N. Curtis Road, Boise, ID 83706) or St. Luke’s (190 E. Bannock St., Boise, ID 83712) and indicate that you want the money to be used in the fight against breast cancer.

We hope today’s pink newspaper serves as a reminder to all women in the Treasure Valley to schedule that annual mammogram, perform a breast self-examination, talk to your doctor about risk factors and take other steps necessary to help defeat breast cancer.

Order Reprint Back to Top

Top Jobs

View All Top Jobs

Find a Home

$1,635,000 Boise
3 bed, 3.5 full bath. An incredible residence wrapped around...

Find a Car

Search New Cars
Ads by Yahoo!