Loyal customers, personalized services help keep Treasure Valley neighborhood markets afloat

Published: September 21, 2012 

From left, Emily Carter, 10, Matty Murphy, 12, and Dani Holscher, 12, stock up on candy at Boise’s Roosevelt Market, as owner Nicki Monroe waits for their choices. “It’s convenient. It’s awesome cool here,” says Matty. Says Emily: “We come here every day after school. They help us with our homework.”

Katherine Jones — Idaho Statesman

Every morning, without fail, Jim Ghormley opens the KG Grocery in Nampa at 5.

“If you’re not 10 minutes early, you’re 10 minutes late,” he said.

He and his wife, Kathy, are among the Valley’s last “mom and pop” grocers. For 35 years they’ve been selling staples, coffee, cigarettes, gasoline and bacon, developing a following on the corner of Greenhurst Road and Southside Boulevard.

No one knows for sure how many neighborhood markets there used to be in the Valley, but way back in the 1920s, there were around 60 in Boise alone — including the Greenhouse, the Lowell and the Crescent.

Ghosts of old markets are still visible: Ford’s Market on 10th and Main in Boise is now Zen Bento. A storefront on 10th Street in the North End is home to a dancestudio. A former grocery on Rose Hill is a store for precious metals.

The Hollywood Market on 8th Street, which closed in 2011 after the death of longtime proprietor Margaret Lawrence, is being transformed into a yoga studio.

Neighborhood markets fell victim to a car culture that, over the past century, increased the distances between the places that people live, work and shop, said Dan Everhart of Preservation Idaho.

But the markets that still exist are vital parts of their communities, and neighbors often support them as a personal cause.

“When we moved here in ’77, Roosevelt Market was rundown and struggling,” said East End resident Bob Sutter. Now the Boise market brings the neighborhood together.

“You can buy things at Albertsons or WinCo, but if you go to the Roosevelt, you see people and find out what’s happening in the neighborhood,” Sutter said.

A customer built the Roosevelt’s wine racks out of old barn wood. Another customer maintains the Facebook page.

Co-owner Nicki Monroe said she even gets inquiries from neighborhood children who want to make sure the market is doing OK. After a couple shoplifting instances, the school resource officer at Roosevelt Elementary across the street had a talk with the entire student body.

“He told them that if they liked the Roosevelt and wanted it to be there, they had to care for it,” said Monroe.

At the Roosevelt, you can buy a single stick of butter. A kid can buy a single gummy bear for a penny, or 27 for a quarter. Monroe bags them up herself.

Not too far across town, Jerry’s 27th Street Market is in the midst of a remodel. Chicago native Jerry Fandel has run the business for seven years. It serves a diverse neighborhood that’s home to the Islamic Center of Boise and many refugee families.

It will remain a spot where neighbors can buy their groceries, but Fandel is adding a seating area and expanding his menu.

The offerings will be as diverse as the neighborhood: Chicago deep dish pizza, and Indian and German food with a few “special touches,” said Fandel.

A NAMPA FAMILY TRADITION

The KG Grocery building was constructed in 1947.

“Same year my wife Kathy was born,” said Jim Ghormley.

He was a teacher and coach in the Kuna School District for nearly four decades. All the years he was teaching, he also worked at the market.

The Ghormleys bought the building in 1976 with earnest money from Kathy’s dad — Jim is quick to say they promptly repaid him. The KG, named for Kathy Ghormley, has been a family business ever since.

Among the employees there have been their children, grandchildren, niece, nephew and Kathy’s sister — not to mention about 35 of Jim’s former students. Family photos, drawings by grandchildren, and high school photos of Jim in a letterman’s jacket and Kathy in a bouffant and red lipstick decorate the walls.

The Ghormleys have had to weather competition from the Walmart down the road and a Chevron station that was built across the street 11 years ago.

The KG does not have as many gas pumps as the Chevron, but it does rent out large frozen-food lockers. The KG gets fresh shipments of bacon twice a week from a local butcher. The Ghormleys wrap it into crisp, white paper.

“We make sure it’s sliced thick and extra lean,” said Jim Ghormley.

He’s a small-statured man who moves fast — hinting at his past as an All-American wrestler. As customers come through the doorway, he greets many by name. He greets those he doesn’t know — the minority — as “sir” or “ma’am.”

That includes a young man who comes for a bottle of water. He tells Ghormley to keep the change.

“That’s the kind of customers I have,” said Ghormley.

Generosity works both ways. He sometimes lets kids borrow movies for free — no rental.

Ghormley doesn’t work for “the green,” he said. He and Kathy could retire if they wanted to.

“But I’m not the type to sit around,” he said. Besides, he believes that keeping the grocery going is a service to the community.

The store makes a modest profit. It’s open every day of the year except Thanksgiving. Ghormley is even behind the register on Christmas Day — he’s had grandchildren call, reminding him they’re home, waiting to open their presents.

On a Wednesday morning, there’s a steady stream of customers. A woman isn’t sure she’ll like the flavor of coffee Ghormley’s brewing. He lets her take a taste before she commits. Another woman buys coffee and a banana before rushing out the door

“This is the best place. I come here every day,” she called over her shoulder.

HOME AWAY FROM HOME

Nicki Monroe has co-owned the Roosevelt with Susan Wilder for nine years. Monroe grew up in the neighborhood. Both women retired from hospice and home care to run the market. In some ways, Monroe’s former career prepared her for the Roosevelt. It’s not uncommon for patrons to just talk and get some ad hoc therapy.

“We’re kind of the ‘Cheers’ of markets,” she said.

Like the Ghormleys, Monroe and Wilder know their customers. They started opening at 6 a.m. to accommodate a group of coffee drinkers from the neighborhood.

“They come here to solve the world’s problems,” said Monroe.

When she and Wilder were figuring out what to stock on the shelves, they asked customers what they wanted. The tiny kitchen produces baked goods daily, along with soup, sandwiches and potato salad made from Monroe’s family recipe.

The day takes a predictable shape. Monroe warns adults to stay away from the store on weekdays right after school.

“That’s the ‘sugar rush,’ ” she said, when kids from Roosevelt Elementary queue up to buy candy.

The market took a hit when Roosevelt was closed for a year of renovations. “The neighborhood kept us afloat,” said Monroe. “Some people told me they came to buy items they didn’t need, just to help out.”

There’s a final rush at 8:40 p.m., when people dart in for a loaf of bread or bottle of wine. The store closes at 9.

Paula Benson is a regular.

“The Roosevelt is six minutes from my sister’s house by foot, 12 minutes from mine,” said Benson.

They walk their dogs to the market on the weekends and have breakfast on the small patio.

“Everyone seems to know each other there,” said Benson. But it’s also an easy place for a stranger to join a conversation and feel welcome, she said.

Anna Webb: 377-6431

Order Reprint Back to Top

Top Jobs

View All Top Jobs

Find a Home

$1,150,000 Boise
5 bed, 4.5 full bath. Lovely home is nestled in a gated ...

Find a Car

Search New Cars
Ads by Yahoo!