If you read Business Insider magazine or the business section of the Idaho Statesman’s print edition, we want your feedback

On Wednesday afternoon, Sept. 5, we will post a survey online that will likely take you 5 to 10 minutes to fill out.

Most of the questions have one goal: to help us determine what content in the magazine and in the daily business section are most read.

For example, maybe you look forward in each week’s Business Insider to Peter Crabb’s columns on the economy or Norm Beckert’s columns on small business. Maybe you read their columns only if a headline piques your interest. Maybe you don’t even know who I’m talking about. Whatever the case, we want to know.

The survey will ask a series of questions with check-the-box answers and spaces to write comments. We will tally the checked boxes and read the comments and apply what we learn toward content decisions.

This is the first content survey we have taken since a survey we conducted early in 2011, shortly after the magazine’s launch. That survey was limited to the Who’s Doing What section of the magazine.

If you’re a Business Insider subscriber who has given us your email address, you will receive an email inviting you to take part. The survey will remain open through Thursday, Sept. 20.

dstaats@idahostatesman.com Twitter: IDS_DavidStaats