After building Janjou Pâtisserie without a kitchen of its own, Boise resident Moshit Mizrachi-Gabbitas will open a storefront French pastry shop this fall.
Mizrachi-Gabbitas plans to open the brick-and-mortar Janjou Pâtisserie in late October or early November at 1754 W. State St., in a North End shopping center that is home to several shops including a frozen yogurt store, a coffee shop and a mediterranean eatery.
The pastries will be made from scratch using fresh fruits and as many local ingredients as possible, such as butter from Cloverleaf Creamery in Buhl, said Mizrachi-Gabbitas. The shop will also serve coffee that comes from a roaster in Ketchum, she said. There will be cakes, cookies, tarts and other treats, including Janjou's signature French macarons. Eventually, the menu may expand to include items like salads, she said.
Janjou won't become a gathering place for people seeking large plates of food at a low price. Instead, it will be "all about the quality, not the quantity," she said.
Mizrachi-Gabbitas got her start at a Tel Aviv pastry shop and took night classes at a pastry school in Israel. She moved to Boise in 2007, after meeting her husband on the job in the technology industry.
"He came to fix a tool, and he was here ... we fell in love," she said. "Three years later, I came here."
Mizrachi-Gabbitas opened Janjou in 2008, starting with cookies. She eventually found her first wholesale buyer in the Boise Co-op. Janjou's pastries are now sold in the Treasure Valley at A' Tavola in Boise and Huckleberry's Natural Market in Meridian, according to its website.
Until this year, all the magic happened in commercial kitchens.
"[We are] now finally ready to take the plunge and move into our own store, so we can offer more," she said.