Micron get boost in mobile memory chips with Elpida acquisition

Published: July 3, 2012 

Micron Technology Inc.'s acquisition of Elpida Memory Inc. may increase the Boise memory-chip maker's footprint in semiconductor production, but the biggest benefit may be in a stronger ability to compete in the sale of memory for mobile devices such as cell phones and tablets, an analyst says.

“The whole point of the acquisition” is Micron’s continued investment in mobile memory, said Kim Hyung Sik at Taurus Investment Securities Co. in Seoul. in a Bloomberg News story.

Micron CEO Mark Durcan told Bloomberg Television that Elpida has a strong mobile dynamic random-access memory that is of interest to mobile customers.

Micron's stock rose 5 percent in trading Tuesday, climbing 34 cents to close at $6.89. The stock rose 24 cents to $6.55 on Monday, the day Micron announced its acquisition of the bankrupt Japanese chipmaker.

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