NORDSTROM RACK

534 N. Milwaukee St., Boise, 321-4040

shop.nordstrom.com

The newcomer to Boise Towne Plaza beat out tied second-placers Macy’s and Kohl’s (another new store) by 10 votes. Impressive for a store that opened mere weeks ago.

The Seattle-based retailer heard from so many Treasure Valley shoppers over the years that it decided to open a Rack, which carries Nordstrom and Nordstrom.com clearance stuff, as well as direct-from-designer items.

Nordstrom stocked the store with Bronco gear, jeans and athletic wear. But the upscale reliables that Nordstrom is known for — including Coach, Michael Kors, Paige denim, Chloe, Versace and Marc Jacobs — cycle through the store at prices that are 30 percent to 70 percent off.

The grand opening was one of the company’s best-attended. A line of more than 1,000 shoppers snaked around the nearly 40,000-square-foot building. And that was just by 9 a.m.

A company official who was there opening day called it the “ultimate treasure hunt.” Apparently, the Treasure Valley’s fashion- and budget-conscious shoppers agreed.

HONORABLE MENTIONS

• Kohl’s, 400 N. Milwaukee St., Boise, 321-4506; 3275 N. Eagle Road, Meridian, 846-8974; 16566 N. Market Place Blvd., Nampa, 442-8091, www.kohls.com

• Macy’s, 370 N. Milwaukee St., Boise, 373-6000; 1406 N. Galleria Drive, Nampa, 463-6800, www.macys.com

• Anthropologie, 822 Idaho St., 345-3411, www.anthropologie.com

• Dillard’s, 350 N. Milwaukee St., Boise, 321-4646, www.dillards.com