United Way survey identifies the Treasure Valley's greatest needs

Posted: 12:00am on Jan 29, 2012

  • PARTNERSHIPS BEHIND THE SURVEY

    The survey, which gathered input from about 2,000 respondents, was the first step in developing United Way’s Community Impact Plan.

    The survey looks at health care, education and financial independence, the United Way’s focus areas. The three are inextricably linked, said Neva Geisler, United Way’s vice president for community engagement. Financial security and education can lead to good health; good health often depends on financial security, etc.

    Geisler said that United Way staffers realized they needed a good set of data after doing a smaller education survey in Canyon County. That survey led to the P-16 project in the Caldwell School District that works to raise graduation rates and get more kids continuing on to college.

    “We found there was a big gap in baseline data in all three areas — education, health and financial independence,” said Geisler.

    The local organization followed the survey model of a United Way organization in Utah.

  • MORE MONEY IN IDAHOANS’ POCKETS

    The survey is confirming that certain longstanding programs should continue. One offers free tax preparation services to low-income residents. It’s a partnership between United Way and the Volunteer Income Tax Assistance Program with support from Bank of America and Idaho State Treasurer Ron Crane’s office.

    The goal is to get more people to take advantage of the earned income tax credit (EITC) — one many Idahoans unknowingly leave on the table each year, said Geisler.

    An IRS study showed that about $11 million goes unclaimed annually in the Treasure Valley alone.

    Studies have also shown that the tax credit is more effective at helping poor children than any other single program or category of programs. That’s key in Ada and Canyon counties, where estimates of 16 percent and 25 percent of children, respectively, live in poverty (up from 14 and 24 percent in 2009, according to the census).

    The average EITC refund is $1,440, enough for families to set up an emergency account, pay a parent’s tuition, or start to build up other supports leading to financial independence. Those include an individual development account, another United Way program involving multiple local partners and agencies that provides matching grants for participants who open accounts with seed money of their own.

    To find out more about the programs, including a list of sites, eligibility rules, etc., online, visit idahostatesman.com; or call the United Way of Treasure Valley at 336-1070.

  • GO TO THE EDUCATION SESSION

    Anyone interested in attending can get details or RSVP in advance to Shannon McGuire at United Way: 336-1070. Space is limited, but if the room reaches capacity, United Way staffers will collect contact information and share data with people after the meeting.

  • MORE HIGHLIGHTS FROM THE SURVEY

    Excessive drinking rates are falling in Ada and Canyon counties.

    22% of adults in Ada County are obese.

    30% of adults in Canyon County are obese.

    $3,146: Median amount of credit card debt per adult in 2010 in Idaho.Nationally, it is $2,960.

    Mammography rates are rising faster in Ada County than in Canyon County.

    Percentage of the students that graduate high school:

    85% Ada County

    65% Canyon County

    80% Idaho

    Percentage of population with diabetes in 2010:

    7% Ada County

    8% Canyon County

    8% Idaho

  • ABOUT ANNA WEBB

    Anna is a Boise native. She has been a Statesman reporter for nine years. She covers Boise government and community news and writes a Tuesday column about nonprofits.

An unprecedented survey by the United Way of the Treasure Valley is identifying overlooked issues, inspiring new partnerships and energizing fundraising.

The survey has confirmed the vulnerability of one-parent households, especially among minority populations. It has identified the fastest-growing homeless population in the area: single mothers with children younger than 5. And it showed that no matter the issue — poverty, hunger, dropout rates, kids’ access to dental care — “the situation is always graver in Canyon County,” said Neva Geisler, United Way’s vice president for community engagement.

The survey also is getting local organizations focused on creating a shared community vision, then combining many pockets of good works into a unified force.

The information, said Geisler, is a “jumping-off point” to help set the direction for future projects in the organization’s three focus areas: education, financial independence and health.

Saint Alphonsus, St. Luke’s and Elks Rehab Health Systems, along with Boise State University and the Utah Foundation, partnered with United Way to do the survey.

A NEW WAY OF DOING BUSINESS

Deciding to do a survey like this was itself a new kind of collaboration between local agencies such as Boise’s biggest health care providers.

“At Saint Al’s, we’ve done community-needs assessments every three years,” said Corey Surber, the hospital’s director of advocacy and community benefit.

The new federal health care law requires all nonprofit hospitals to do local needs assessments. “We knew St. Luke’s would also do one. It made no sense for everyone to gather the same data,” said Surber.

United Way acted as a neutral party to help the organizations come together. It helped prevent duplication of efforts. And it gave all community organizations the data they need to focus their money and efforts on the Valley’s biggest needs.

HELPING ONE PROJECT TAKE OFF

Not surprisingly, the survey also highlighted Idaho’s high suicide rate — 10th highest in the United States. The survey calls Idaho’s lack of a suicide hotline, which closed down years ago, an “identified gap.”

Local groups have been working to reopen the hotline, including the Speedy Foundation, which came together last summer after the suicide of Olympic ski-jumper Jeret Peterson.

Having the clout and focus of the Community Impact Plan boosted the effort.

“Saint Al’s has been on the Idaho Council for Suicide Prevention. We’ve been struggling with the hotline issue for years,” said Surber. “We were eking along. But with United Way coming to the project, it took off.”

The hospital, as well as the Wells Fargo Foundation, made donations toward the $250,000 needed to fund the line for two years. United Way organizations from across the state also contributed.

“The survey validated other work that has been done to curb suicide and energized the fundraising effort,” said Surber.

With a few more donations pending, Surber believes enough money will be raised in the next few months to reopen the service.

AN EXAMPLE OF WHAT COLLABORATION CAN DO

The survey also is spotlighting overlooked issues.

Nora Carpenter, executive director of Big Brothers, Big Sisters of Southwest Idaho, said that she and her staffers have long known that organizations provide lots of educational and healthy living programs for very young kids, and lots of programs for high school students. There’s not much for middle-schoolers.

They’re overlooked, though factors that lead students to drop out of school take root early, often in the middle school years.

“The survey helped us clarify where those gaps were,” said Carpenter.

The club is one of five organizations (along with Boys & Girls Clubs of Ada County, Boys & Girls Club of Nampa, Girl Scouts Silver Sage Council and the Treasure Valley Family YMCA), trying to reach kids in the in-between years. Boise Sunrise Rotary also is supporting the project.

The Youth Leadership Collaborative works with 25 students (five from each organization), who come from challenging backgrounds but show leadership potential. “We thought that if that potential were uncovered, nurtured and allowed to grow, these students would excel,” said Carpenter.

The group meets regularly for hands-on service and educational projects. A recent example: making Red Cross care kits for displaced families. Students had to figure out the kits’ contents, organize massive piles of toothpaste, soap and other supplies, and then organize themselves into work teams. Each group came together differently, but they all found a way to get the work done, said Carpenter.

“We wanted them to learn good decision-making skills, what leaders do, what leaders look like,” she said. “One little guy, when they were done, said, ‘I’ve never made a decision that big in my life.’ ”

The group’s next meeting is in February. Students will spend their day working with an expert who teaches “seven habits of highly effective kids.” Students will also make valentines for veterans.

“This youth project comes out of the idea that through collaboration, and identifying a problem, we can all come to the table, and tackle the problem,” said Carpenter.

WHERE IT GOES FROM HERE

Now that the survey is done, United Way and the others have hosted “stakeholder sessions” to share survey information with organizations in the community.

Sessions for health and financial independence took place late last year. The final session on education is Jan. 31 to Feb. 1 in Boise.

The research has created the opportunity for people to come together and is already “resulting in some excellent outcomes, like the progress on the suicide hotline and the EITC/IDA (earned income tax credit/individual development account) program,” said Geisler. “We'll continue to look for opportunities for that kind of collective impact.”

Anna Webb: 377-6431

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