The Idaho Statesman is the most widely read newspaper in the state of Idaho, reaching 223,718 adults per week. This includes 124,993 readers each weekday and 160,082 each Sunday.*

We are the primary newspaper serving Ada and Canyon Counties, which comprise Idaho’s lone MSA.

*Media Audit 2010

Vision Statement: The Idaho Statesman will satisfy the high expectations of our communities by providing credible and relevant information and by contributing to positive change.

Mission Statement: We will do this by:

• Identifying key communities of interest, reaching out and listening to them, and thoroughly covering their news and information, celebrations, and issues.
• Identifying high potential market segments and direct strategies to those niches that expand our customer base.
• Maximizing current resources and identifying critical new resources and new technologies to aggressively add value to our information and distribution network.
• Establishing, communicating and committing to high standards of performance with emphasis on valuing employees, teamwork, diversity, customer satisfaction, and innovation.
• Providing a fair return to our stakeholders.

It is important to us that we provide excellent customer service and are your leading source of news and information both online and in print. Please view the many services offered online for your convenience 24 hours a day.

We value your opinion and feedback. If you have suggestions on how we may better serve you, please let us know. Email Binna Jensen, Customer Service/Outreach Manager or go to our Contact Us page for specific departmental contacts links.

#1 Website

IdahoStatesman.com outpaces other local Web sites in every measurement:

• Total audience reach -- IdahoStatesman.com reaches 38% of Treasure Valley adults each month
• IdahoStatesman.com reaches more Treasure Valley adults each week than any local radio station
• IdahoStatesman.com users are affluent and educated
• More than half have household incomes greater than $50,000, compared to 47% of the market
• 65% are college educated, compared to 59% of the market

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