A lodge at Bogus Basin is named after Simplot because without him, there might not be a Bogus Basin.
When the ski area was struggling to pay its debts in 1953, Simplot bought its ski lifts and other mountain improvements from the Kingcliffe Co. and sold them back to the Bogus Basin Recreational Association for $1.
His intervention averted almost certain financial demise and won the everlasting gratitude of a generation of skiers.
